Every year, new gadgets and lifestyle products dominate online shopping — and 2025 is no exception. U.S. consumers are choosing convenience, comfort, and smart technology. Based on Amazon sales data and national buying trends, here are the top 10 best selling items in the US for 2025.
1. Amazon Echo Dot (5th Gen)
Estimated Sales: ~31,000 units/day
The Amazon Echo Dot (5th Gen) is America’s favorite smart speaker. Compact, affordable, and Alexa-powered, it can play music, control smart homes, and even act as an intercom.
Why it sells: Affordable gateway into smart home automation.
Pro tip: Pair with smart plugs or bulbs for full control.
2. Fire TV Stick 4K Max
Estimated Sales: ~29,000 units/day
Amazon’s Fire TV Stick 4K Max brings 4K streaming to any TV. Perfect for cutting the cord while keeping access to Netflix, Disney+, and Prime Video.
Why it sells: Simple setup, fast Wi-Fi 6 streaming, voice control.
Pro tip: Ideal for travelers who use multiple TVs or Airbnb stays.
3. Apple AirPods Pro (2nd Gen)
Estimated Sales: ~24,000 units/day
AirPods Pro (2nd Gen) are America’s go-to wireless earbuds. With noise cancellation and adaptive sound, they dominate the audio market again in 2025.
Why it sells: Seamless Apple integration, comfort, and sound quality.
Pro tip: Use “Find My” to track them easily if misplaced.
4. Kindle Paperwhite
Estimated Sales: ~24,000 units/day
The Kindle Paperwhite continues to top reading device charts. Waterproof and glare-free, it’s ideal for long reading sessions anywhere.
Why it sells: Long battery life, lightweight, and reader comfort.
Pro tip: Pair with Kindle Unlimited for access to millions of titles.
5. Instant Pot Duo 7-in-1 Multi-Cooker
Estimated Sales: ~23,000 units/day
The Instant Pot Duo makes cooking faster and easier. It’s a pressure cooker, slow cooker, and rice cooker all in one — perfect for busy families.
Why it sells: Saves time and simplifies meal prep.
Pro tip: Try the “delay start” feature for hands-free dinner timing.
6. CeraVe Daily Moisturizing Lotion
Estimated Sales: ~22,000 units/day
CeraVe Daily Moisturizing Lotion remains a dermatologist favorite for 2025. Lightweight and fragrance-free, it suits all skin types.
Why it sells: Affordable, effective, and doctor-recommended.
Pro tip: Apply after showering to lock in moisture.
7. Ninja AF101 Air Fryer
Estimated Sales: ~21,000 units/day
The Ninja AF101 Air Fryer continues to dominate kitchens. It fries, bakes, and roasts using little to no oil — a hit among health-conscious eaters.
Why it sells: Healthier meals with crisp texture.
Pro tip: Clean the basket after each use for longevity.
8. Anker PowerCore 10000 Portable Charger
Estimated Sales: ~20,000 units/day
The Anker PowerCore 10000 keeps phones and tablets charged on the go. Compact yet powerful, it’s a travel essential for 2025.
Why it sells: Portable, reliable, and fast-charging.
Pro tip: Always check mAh rating — higher means more power.
9. The Ordinary Hyaluronic Acid Serum
Estimated Sales: ~20,000 units/day
The Ordinary’s Hyaluronic Acid Serum offers simple, effective hydration for under $10. A viral TikTok favorite that actually delivers results.
Why it sells: Budget-friendly skincare with proven science.
Pro tip: Apply on damp skin before moisturizer.
10. Hanes Men’s EcoSmart Hoodie
Estimated Sales: ~20,000 units/day
The Hanes EcoSmart Hoodie proves that comfort and sustainability can go hand in hand. Made from recycled polyester, it’s an everyday wardrobe staple.
Why it sells: Affordable, soft, and eco-conscious.
Pro tip: Size up for a cozy, streetwear fit.
Final Thoughts
2025’s top-selling U.S. items reflect a shift toward smart living, convenience, and everyday value. From tech essentials like the Echo Dot to skincare must-haves like CeraVe, Americans continue to invest in products that simplify life and bring comfort.
Whether you’re looking to buy the next trending gadget or exploring eCommerce opportunities, these are the products Americans trust and love in 2025.
Source: Amazon U.S. Best Sellers Data (2025), WisePPC Market Insights, and Consumer Reports.
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